NEKAWA
ABOUT
AWAKEN YOUR BRAND
Storytelling is at the heart of every branding endeavor we undertake. We excel at uncovering the soul of a brand, delving into its values, origins, and aspirations to craft narratives that resonate deeply with audiences. Our approach goes beyond superficial messaging; we weave stories that evoke emotion, inspire trust, and create lasting connections. By blending creativity with strategic intent, we transform brands into living, breathing entities that speak authentically to their target markets. With NEKAWA, your brand’s story isn’t just told—it’s lived and remembered.
SERVICES
BREATH LIFE INTO YOUR BUSINESS
SOCIAL MEDIA MANAGEMENT
We expertly curate, schedule, and engage with your audience to build a strong and authentic social media presence.
CONTENT CREATION
We craft compelling, tailored content that aligns with your brand’s voice and captivates your audience.
INFLUENCER MARKETING
We build strategic partnerships with influencers to amplify your message and expand your reach.
ADVERTISING MANAGEMENT
We design and execute data-driven ad campaigns that maximize reach, engagement, and ROI.
BRAND DEVELOPMENT
We uncover the essence of your business to create a cohesive brand identity that stands out and connects.
WEBSITE DEVELOPMENT
We design modern, user-friendly websites that bring your brand to life and drive results.
AMONG OUR CLIENTS
PROUD TO WORK WITH
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TESTIMONIALS
STRAIGHT FROM THE FEED
I am honored to write this letter of recommendation for Tiffany Parotto of NEKAWA Strategy, whom I have had the distinct pleasure of working with in her capacity as a marketing and public relations expert.
As the President of the Global Health Project and a Director of the International Fellowship Program for the FLCCC (Front Line COVID-19 Critical Care Alliance), I have collaborated with many professionals in various fields, but few have displayed the exceptional leadership, strategic thinking, and expertise that Tiffany brings to the table.
During her time working with us, Tiffany played a critical role in the full-scale execution of a consumer-based research study, which was designed to discover and target the "moveable middle" — a key demographic in our outreach and advocacy efforts. Her ability to develop comprehensive and strategic messaging that resonates with diverse audiences was pivotal to the success of this initiative. Tiffany consistently demonstrated a deep understanding of how to craft and execute campaigns that not only
informed but engaged the public in meaningful ways.
Her leadership and collaborative spirit were evident throughout the entire process. She worked seamlessly with our team, guiding us through complex marketing challenges and always maintaining a clear vision for our goals. Her attention to detail, creativity, and dedication to our mission were nothing short of remarkable.
I wholeheartedly recommend Tiffany Parotto for any future endeavors in marketing, public relations, orstrategic communications. Her skills and experience are invaluable assets to any organization.
Dr. Kat Lindley
President, Global Health Project
I am pleased to write this letter in support of Tiffany Parotto, with whom I had the privilege of
working closely as one of the lead authors on the research study conducted for MyCycleStory, a
project initiated under her leadership. As the President of MCS Group Inc., Tiffany demonstrated
exceptional vision, leadership, and resilience throughout the development and execution of this
groundbreaking initiative.
Tiffany’s ability to identify and address a critical issue — one that had not yet been fully
recognized or understood in the medical or scientific community — was remarkable. She
single-handedly identified a problem, initiated a viral conversation around it, and built and led a
team which developed it into a full-scale research opportunity. Managing the complexities of
censorship and external pressures, Tiffany’s leadership guided the project with unwavering
dedication. Under her direction, we conducted a comprehensive survey-based research study
that yielded invaluable data — data that, given the unique timing and context, could never be
captured again.
Tiffany’s passion and heart were evident in every phase of this research. Despite not having a
medical background, her ability to grasp and navigate the science and intricacies of the medical
world was exceptional. She not only brought scientific rigor to the study but also expertly
communicated its significance, ensuring that our findings were heard, even in the face of strong
opposition, unexpected conflict in a large research team, and external efforts to suppress our
work. I was most impressed with the level of dedication, integrity, and professional
communication that she maintained in the midst of serious conflict within a team, in order to
continue moving the project forward.
Her ability to maintain focus, manage difficult circumstances, and press forward amidst
controversy reflects her strength as both a leader and a strategist. Tiffany’s work has contributed
to an ongoing conversation that has sparked further inquiry and research, and her nonprofit
continues to serve as a vital platform for advancing our understanding of this critical area of
health.
Having witnessed Tiffany’s ability to turn an idea into a powerful movement — one that has had
a lasting impact on both public discourse and scientific research — I can say with confidence
that her skills and tenacity make her a formidable leader. She is not only a passionate advocate
but also a pragmatic and strategic thinker who can transform challenges into opportunities for
meaningful change.
Sue Peters, PhD
Treasurer, MCS Group Inc.
When I think of someone who can take a vision and bring it to life with strategic brilliance and
creative energy, Tiffany Parotto immediately comes to mind. As the Director of Strategy &
Communications for Millions Against Medical Mandates (MAMM), she didn’t just work with us —
she transformed us.
From the very beginning, Tiffany took the time to help us clarify and organize our mission and
vision. Her extensive strategy process went far beyond PR and marketing; she worked
hand-in-hand with us to develop the foundational elements of our nonprofit. Together, we
shaped the strategic initiatives that became the backbone of our efforts. She didn’t just come in
with a pre-made plan — she asked the right questions, listened deeply, and crafted a
customized strategy that aligned perfectly with our goals.
Tiffany has this rare gift: she blends her deep knowledge of PR and marketing with a unique
ability to craft messaging that truly resonates with people. Whether it was through a social
media campaign, a public relations effort, or an event we hosted, she consistently knew how to
strike a chord with our audience. Her work moved people in ways that were genuine and
impactful, touching both their minds and hearts.
When Tiffany joined our team, MAMM was a small, relatively unknown nonprofit. In under two
years, thanks to her leadership, dedication, and strategic thinking, we went from that humble
position to being recognized as one of the top five influencers in our field of health education
and empowerment. This was no small feat, and it’s a testament to her expertise and vision.
But it wasn’t just about the marketing or the numbers — it was about how Tiffany made all of us
feel. Her passion for our mission and her drive to create real change fueled everything she did,
and it was contagious. She saw the bigger picture and knew how to get us there, step by step.
Tiffany will always have my utmost respect and gratitude for what she brought to MAMM. I have
no doubt that she will be an incredible asset to any team or project she joins.
Maureen McDonnell
Founder and Executive Director: Millions Against Mandates